How It works
One of the complexities of the values we use in the Visual Arts is that not all metrics are created equal.
In many mathematical or scientific formulae, it is common to have some values within a data set that are more influential to the result than others.
The Hansen Art pricing Data Set is no different. The values used represent some key elements:
The Hansen Art pricing Data Set is no different. The values used represent some key elements:
1. Innate talent
2. Artistry
3. Required Skill
Innate Talent: is not something that can be replicated or provided by anyone other than the artist, therefore it is highly weighted
Artistry: may develop over time and artists who show interesting interpretations of current trends or a unique approach to design are favoured, therefore they are weighted highly.
Required Skill: although important are attributes that all artists & designers are expected to have and can be applied by any designer to improve artworks eg: Changing the scale or customising a design to suit the client can be done after purchase of a ready image.
The calculator takes into consideration the importance of the following values in order:
| Value | Description | Status |
| Brand Value | Historical Success & Reputation of the Artist | Innate Talent |
| X Factor | Degree of Influence, Noteworthiness & Indescribable quality | Innate Talent |
| Authenticity | How well it represents the unique style of the artist | Innate Talent |
| Connectivity | How the design can carry a message, evoke an emotional response, or elevate the connection between the product and consumer | Innate Talent |
| Method/ Technique | Uniqueness of the Method or Technique Used | Artistry |
| Composition | Uniqueness of Composition | Artistry |
| Colour | Originality of Colour use | Artistry |
| Theme and Concept | On Trend or Noteworthy Concepts & Themes | Artistry |
| Complexity of Design | Complexity of Design Elements Used | Artistry |
| Customised | Whether or not design was customised for the client | Technical Skill |
| File Preparation | File prepared for immediate use (e.g.: The Colour referenced, and layered file provided in format required by client) | Technical Skill |
| Art in Context | Suitability of the Art in Context of the Product it is being sourced for | Technical Skill |
Want to know more? Join up at Nerida Hansens Creative Hub for courses and webinars associated with Art Industry Practice